Digital Marketing
Done Differently

Have you ever wondered how Senior Living Directory Listings are able to build a multi-billion unicorn with almost 1000 employees on the backs of an industry that despises them? No other industry in America (perhaps except for the mafia) is so universally disliked by their own customers. Like a piece of food stuck in between his teeth, that question has bothered and baffled Jacob for years while serving on the Executive Board of the American Senior Housing Association. How did they do? How can they maintain their grip? Jacob listened to endless complaints from industry CEOs in ASHA board meetings for years.

The answer to this question came unexpectedly from a conversation with Jacob’s long-time friend. A highly experienced digital marketing executive who runs search and social advertising for a large automotive company. “Jacob,” he said, “We have the exact same problem in the auto industry with directory listing. In the auto business directory listing services exist, but they only own a very small segment of the market. We are probably just better at outranking them in the car business than you guys in the senior living industry. I could use many of the same techniques we use to outrank directory listings in the auto business and apply them to senior living.”

And with that SJ2 Digital was born. Outranking directories has become our obsession, it is our company’s north star. Nobody goes onto Google looking for a directory. They are looking for your community, service, or product. The bad news is that these directories use a variety of methods to trick Google into thinking they are the actual community the customer wants to see. Google then sends your traffic to their website, which then forces you to buy your own customers back at a premium. The good news is that by outranking these directory listings and your competition, you allow your community or business to recapture those lost revenue dollars.

In its first 2 years, SJ2 grew to become the digital marketing agency of record for over 400 senior living communities throughout the country, including some of the most well-respected operators in the US. Since then, we’ve taken our learnings successfully into other verticals - multifamily housing, e-commerce, luxury goods, food and beverage, local businesses, and more. We have grown beyond Pay-Per-Click into a full-service digital marketing agency providing display ads, social media ads, and email marketing and automation. Let us show you how you can outrank your competition and help get them out of your P&L.